About Asset Tokenization

Treesury funded its own orchards this way first.

The team behind Treesury needed long-term money for its hazelnut orchards in Čoka, Serbia, from many investors in many countries. So we built the platform, took two offerings through the regulator and still run them. Asset Tokenization now helps other businesses prepare and run their own offerings.

Based in
Belgrade, Serbia
First live regulated deployment
2024
Own offerings
2, approved by the Securities Commission of Serbia
The team in the orchard, Čoka
The team in the orchard, Čoka

Why we exist

An owner's problem, solved by owners

We did not start as a technology company looking for assets. We started with an asset: hazelnut orchards that needed long-term capital from many investors, in many countries, with ownership that could be recorded and managed properly for decades.

Doing that meant solving every problem an asset owner faces: which vehicle issues the security, which rules decide who may hold it, how the terms work over a long life, how investors register, verify, sign and pay, and how the register, distributions and reporting run after launch. The answers became the Asset Tokenization platform.

Treesury d.o.o. has since run two offerings approved by the Securities Commission of the Republic of Serbia on that platform, its own offerings under its own approvals, shown to illustrate capability, not as an offer. See the track record. Asset Tokenization now offers the same platform to other businesses, with our team helping them set it up and run it.

The team

Operators, not only advisers

The same people who built the platform and run it in live regulated offerings.

Jovan Paunović — CEO

Former CEO of GE Holdings and GE Healthcare Western Balkans and a private equity fund partner. Leads the company.

Vladimir Cvejić — CTO

Built the Asset Tokenization platform. Leads technology, the investor portal and the issuer console.

Vanessa Sammut — Chief Growth Officer

15 years of fintech growth and distribution in Europe.

Aleksandar Petrović — Chief Agriculture Officer

25 years in agriculture across more than 10,000 hectares, and author of a global growing standard for Ferrero. Directs the team's orchard operations.

Dr Oskar Marko — Chief Innovation Officer

Brings research and data science from the BioSense Institute.

Dr Gorana Mugan — VP Strategy and Product

Leads strategy and the product roadmap, turning what issuers and investors need into how the platform works.

Backing and press

Who has backed the team

Treesury, the team's own company, is backed by EBRD Star Venture, the Innovation Fund of the Republic of Serbia, Katapult, the BioSense Institute and GIST. Its work has been featured in Bloomberg Adria, Forbes Srbija, RTS and Nedeljnik.

These backers and press features relate to Treesury and the team. They are not endorsements of Asset Tokenization's services or of any client offering.

How Asset Tokenization relates to Treesury

Asset Tokenization is run by the same team as Treesury. Treesury d.o.o., based in Belgrade, is the issuer of its own offerings only, under its own approvals.

Asset Tokenization does not issue securities for clients. For other asset owners we are a technology and advisory provider. The client is always the issuer. Legal advice and regulatory filings come from qualified counsel, and regulated activities are carried out by the issuer or licensed partners.

Harvested hazelnuts
Harvested hazelnuts

How we work

Every number carries its source

Treesury labels its own figures by evidence tier. We apply the same discipline to client work, from the feasibility review to the financial model.

Actual & verified

Figures that come from the asset's own records and can be checked. These carry the most weight.

Comparable

Figures from similar assets. Useful for context, but not the asset's own performance.

Forecast

Projections, always with their assumptions stated. Never presented as performance.

What that means in practice

We tell you early if something will not work. The feasibility review is done by the team, takes one week and ends in a written Go, Conditional Go or No-Go. We quote after that review, and our work is scoped per engagement.

We say who does what. We coordinate structure, design the investor rules and financial terms, and run the platform. Counsel advise and execute. Licensed partners carry out regulated activities. You stay the issuer and the owner of the relationship with your investors.

Asset Tokenization is a technology and advisory provider and does not act as issuer, offeror, broker, investment firm or investment adviser for clients. Treesury d.o.o.'s own offerings were issued under its own approvals from the Securities Commission of the Republic of Serbia and are shown to illustrate capability, not as an offer.

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