The feasibility check
An honest written answer in one week on whether your project fits. Feasibility review
For hotel, guesthouse and restaurant owners
Grow your place with money from the people who already love it.
New rooms, a renovation, a tasting room or a second restaurant can be paid for by many investors, so you do not rely on one bank loan alone. Your repeat guests, your local community and investors abroad can each take a small share. You run the offering on the Asset Tokenization platform: your own investor portal, your investor register and the payout instructions to your investors. Our team sets it up with you and supports you for as long as it runs.
- Typical time to launch
- About 12 weeks, plus regulator review
- Who can invest
- Many investors, in small amounts
- You keep
- Running your business
What this means for your business
Hospitality businesses are often loved and hard to finance. Income moves with the seasons, banks want property as collateral, and a good year does not always convince a loan officer. Tokenization is a regulated way to offer small shares of your project or business to many investors online. Each investor’s holding is kept in a digital investor register as a digital unit called a token, and payments follow the terms everyone signed.
Income moves with the seasons, so the terms can move with the results. Depending on the structure, this can be an attractive alternative to a bank loan. Investors can share in the results of the new rooms or the new restaurant, instead of you making the same fixed payment in January as in August. Guests who have stayed with you for years can become owners of a small part of the place. Smaller amounts let more people take part, and you keep running your business.
It is still a regulated offering. It needs a proper structure, approved documents, identity checks on every investor and regular reporting. It takes weeks, not days, and money only comes in if investors choose to invest. The platform does the routine work and our team helps with the setup, so it is simpler for you, but we will not pretend it is effortless.
Step by step
Six steps from first call to paying investors
A typical plan for one offering in a jurisdiction we already know. Time for any regulator review comes on top.
- 1Week 1
We check if your project fits
You send us the basics: the property, the plan, the costs and a few years of figures. Our team gives you a written Go, Conditional Go or No-Go.
- 2Weeks 2–3
We design the structure
Often the new wing, the renovation or the new venue sits in its own company, so investors back that project. We agree what investors receive, and qualified counsel prepares the legal work.
- 3Weeks 3–6
We set the terms and the rules
How long the investment runs and how results are shared, tested against a slow season as well as a busy one. Who may invest, from which countries and how much. These rules are set in the platform and built into each token, so they are checked on every transfer.
- 4Weeks 6–12
Your investor portal goes live
We configure your portal on the platform, in your brand and on your own web address, where investors register, verify their identity, sign and pay. The offering documents are finalised and filed for approval where that is required.
- 5Around week 12
You open the offering
You tell your guests, your mailing list and your town. Investors sign up in your portal, pass identity checks and pay. You follow every subscription in your console. We help with the investor story and make introductions where it fits.
- 6Every year
You run it on the platform
You run it on the platform: Each year you report how the season went through your portal. The platform calculates and instructs each investor’s share under the terms and keeps the register up to date, and our team is there when you need support.
How it compares with other ways to fund it
A general comparison, not advice for your business. Every route has its place, and many businesses combine them.
| Bank loan | A strategic or fund investor | Offering to many investors (tokenized) | |
|---|---|---|---|
| What you need to qualify | Property as collateral, credit history and often personal security. | An investor who shares your view of the business and agrees terms with you. | A clear plan, honest figures and a place people want to back. |
| How money goes back | The same fixed repayment in the quiet months as in the busy ones. | A share of profits or value, as agreed. | Depending on the structure, a share of results under agreed terms. |
| Who takes part | One bank. | One investor or a small group. | Many investors, including your guests and community. |
| Control of the business | You keep control within the loan conditions. | Often a board seat or a say in decisions, which many owners value for the experience it brings. | You set what investors receive. Voting rights only if the structure includes them. |
| Effect on your guests | None. | Not usually part of the deal. | Guests can become part-owners of a place they already visit. |
| Paperwork and time | Familiar process, weeks to months. | Negotiation and legal work with one party. | A regulated offering with approved documents, around 12 weeks plus any regulator review. |
| After the money arrives | Repayments and bank reporting. | Reporting to your investor, who is often an active partner. | Regular reporting and payments to every investor, handled on the platform. |
Every route has its place, and many businesses combine them. General comparison only; actual terms depend on the lender or investor and on the structure, confirmed by qualified local counsel.
Is this right for your business?
A good fit if
- You have a few years of trading and figures you can show.
- A specific project to pay for: rooms, a renovation, a new venue.
- Guests, locals or a mailing list who care about the place.
- You are ready to report to investors every year.
- You want your guests, customers or community to be able to take part.
Probably not yet if
- The business is not yet open and there is no track record.
- The money would cover losses rather than a clear project.
- A bank already offers what you need on terms you are happy with.
- You need the money within days.
- You are not ready to share how the business is doing with investors.
What the platform handles, and where we help
You look after your guests. The platform does the routine work of the offering, and our team sets it up with you, alongside qualified counsel and licensed partners where the law requires them.
The structure
Which company holds the project, what investors receive and which country's rules apply, coordinated with qualified counsel. Structure & jurisdiction
The terms and the numbers
How results are shared, tested against a quiet season as well as a busy one. Financial design
The investor rules
Who may invest, from where and how much, set up in the platform and checked on every transfer. Investor rules
Your investor portal and console
Sign-up, identity checks through integrated providers, e-signing, payments and documents in your own brand, plus a console for your register and reporting. The platform
Running it afterwards
The platform calculates and instructs payouts to investors, updates the register and produces reporting, and supports later rounds for the next project, with our team on hand when you need support. Distribution & ongoing management
Does your project include the building itself?
Hotels and guesthouses are often structured around the property. Our real estate page covers how buildings and development projects are usually set up for investors.
Questions hospitality owners ask
Do I lose control of my business?
Not necessarily. You choose what investors receive. With a share of revenue from one project or a note, investors usually have no vote in how you run the place. If you offer shares with voting rights, you decide how many.
What if we do not raise the full amount?
The terms can set a minimum. If it is not reached, investors get their money back as the terms describe, and you can decide whether to build in stages, try again or use other funding.
Is this legal where I am?
In many countries it is possible as a regulated offering. Our own offerings were approved by the Securities Commission of the Republic of Serbia. For yours, the feasibility review tells you which rules apply to your business and your investors. Structures are confirmed and executed by qualified local counsel.
What do I owe investors?
What the terms say. Usually regular reports on how the business is doing, and their share of results on the agreed schedule. Unlike a loan, payments can follow how the season actually went, if that is how the terms are set.
Can I give investors free nights or a discount?
Sometimes, but guest perks count as part of the offer. They have to be written into the terms and checked by counsel, and they should never be presented as the reason to invest.
How is this different from crowdfunding?
Crowdfunding runs on someone else's marketplace, under its limits. Here the offering runs on your own investor platform, holdings sit in a digital investor register, and the rules on who may hold and transfer are built into the security. For small amounts or pre-sales of stays, crowdfunding can be the better fit, and we will say so.
What does it cost?
It depends on the project, the structure and the countries involved, so we quote in writing after the one week check. The quote covers the raise and the years after it separately, so you see both before you commit. Legal counsel, audit and identity checks are paid directly to the independent firms that do them, and we do not mark them up. If your raise is small enough that crowdfunding or a bank loan alone would be better, we will tell you in the check, before you have spent anything.
Has the platform been used before?
We run our own regulated offerings on it, including a hazelnut orchard offering in Serbia that raised more than €1.5 million from more than 140 investors. Our own offerings so far are agricultural. The same platform, investor rules and register apply to a hotel, guesthouse or restaurant project.
Is this cryptocurrency?
No. What your investors receive is a regulated security, with rights written in the documents, not a coin. Where the law requires it, the offering has to be approved by a financial regulator before anyone pays. The token only describes how ownership is recorded. What a holding is worth depends on your business, not on speculation.
Illustrative information only, not an offer of securities or legal advice. Any offering is a regulated offering made by your business, with approved documents, identity checks and ongoing obligations to investors. Asset Tokenization is a technology and advisory provider.
Ready to raise money on your own platform?
Tell us about your project in five short steps. Within a week you'll know whether it fits, what's missing and how quickly your investor portal could go live.